CURIOSITY, WITH STANDARDS

Asian innovation. Everyday understanding.

From Japan, Korea and China: interesting formulas, thoughtful routines and the research behind the next discovery. We make the details easier to explore.

2027
Inside the collection

A closer look at the formula

Product facts we can trace to the recorded formula and the brand’s own information.

Research to follow

Our 2027 research watchlist

Questions we are following into 2027. These are research and sourcing topics, not announced launches or promised results.

2027

More precise microbiome research

SHISEIDO reported work on specific skin-bacteria strains and a microbial extract. We are watching for finished-product evidence, rather than applying that research to any product with a ferment ingredient.

Better ways to measure radiance

SHISEIDO announced optical research measuring how light behaves at different skin depths. We are following how better measurement may inform future skincare; this is not a result claim for our products.

Delivery systems, checked carefully

Amorepacific announced lipid-carrier research with KAIST and named IOPE and Primera applications. We are following exact finished formulas, stability evidence and European availability. This technology has not been verified in our current catalogue.

KOREA · JAPAN · CHINA

Discover early. Choose carefully.

Our ambition is to make worthwhile Asian discoveries easier to find in Europe. Before adding something new, we check the evidence, the exact European formula and distributor availability.

Early discovery is our aim. European exclusivity and launch dates are only stated when verified.

How we assess a new product

Illustrative texture photography. See each product for its actual formula and appearance.